(Or, don’t drink and blog)
As you all know, I’ve been having a massive Jack Wills love-in lately, as evidenced here. I was delighted to be invited along to one of their ‘Unmissable Parties’, in the Covent Garden store. If you haven’t been in, it’s a gorgeous space set over three floors packed full of precisely folded clothes and charming staff. Obviously the first stop, though, was to the drinks table for elderflower presse and bubbly. Mostly bubbly.
As with all Jack Wills stores, this one feels sort of homely and sort of like school, which I very much enjoy.
DJing among the jumpers…
The place was buzzing with activity – including face and nail painting, a lot of balloon-popping, and…more drinking. I’m not going to lie to you, readers. We went for cocktails at Cellar Door beforehand, and by this point in the evening I was somewhat spiffed at this point, and very much on the train to Drunkville.
When did candy floss get so difficult to eat? My companion and I attempted it, got candy floss beards, and discarded it in fury.
Ultimately, in the rather tricky area of ‘in store parties’, Jack Wills manage to pull it off. The staff were charming as always, and there was a fun, laid back vibe. A bit like a house party but where you could buy things. Heaps of discounts and freebies if you wanted to shop, but equally accommodating if you were there for the candy floss and the atmosphere. We headed on (me in a slight haze) towards The Penthouse, Leicester Square, for my friend Sarah Betty’s party for her jewellery brand Wonsuponatime. The Penthouse isn’t the most prepossessing building from the outside, but LOOK AT THE VIEWS.
Here’s the awesome Zoe Hellewell, aka The London Lipgloss, doing an absolutely smashing DJ set.
SBA is one of the very coolest people I know. She’s down to earth and yet whimsical, and she’s created a jewellery company with such cohesive vision. A very hard-working young lady, and always a source of inspiration to me.
Honestly, readers. I realise this is a very scant blog post but by this stage in the evening I was completely lamped on gin & tonics. I didn’t manage to get a single decent photo of the jewellery, but I’ll write another post to amend that. Urgh. Maybe they should rename it ‘blogger’s ruin’ instead.
Awful behaviour. But look at these pretty flower arrangements!